And of course the name, involving a Spanish-Tagalog-English-Japanese linguistic clash, is pretty awesome in itself. These videos show some of the more mainstream, high-end jejemons, all wearing "jejecaps" and a variety of fun, colourful street clothing.
Note the distinct lack of actual Skinny Jeans in the second video. One web store defines jejemon wear as:
Jejecap - the jejecaps are rainbow colored caps. Bright/colorful t-shirt or tops (fit) Belt with much bigger buckle than the usual Metal chain, necklace and bracelet Colorful wristband Skinny Jeans (preferrably shiny/glossy and dark) Rubber shoes (at least 2-colored)Which I guess is alright, but one fashion style I've really been much more intrigued by (which I can barely find any picture evidence of) is the kind worn by the boy second from the left in the bottom row of this picture:

Now please bring on the "self-branding means they're all capitalist stooges" critiques.
Ha! Nice one. This is some research gold from my perspective. Thanks, Birdseed (and for the trackback tambiƩn).
ReplyDeleteA pretty interesting permutation to be sure. I can see why the seeming cut-n-paste acts of global skinnyjeans youth culture looks like zombie capitalism to some, but I tend to find that critique a little shortsighted myself.