Jejemon, jejcaps, jejebet

While browsing for something completely different this afternoon, I came across yet another awesome borderline permutation of the worldwide skinnyjeans style/social position matrix, which I inevitably spotted inevitably through an anti-video. The jejemons of the Phillipines are perhaps not as musically interesting as some of the other groups in the matrix, but their linguistic inventiveness (they've even got their own alphabet, sorry jejebet, and a weird mixed Tagalog-English sociolect) and their fun fashion totally makes up for it. Although the Indonesian Department of Education doesn't seem to think so.

And of course the name, involving a Spanish-Tagalog-English-Japanese linguistic clash, is pretty awesome in itself. These videos show some of the more mainstream, high-end jejemons, all wearing "jejecaps" and a variety of fun, colourful street clothing.

Note the distinct lack of actual Skinny Jeans in the second video. One web store defines jejemon wear as:
Jejecap - the jejecaps are rainbow colored caps. Bright/colorful t-shirt or tops (fit) Belt with much bigger buckle than the usual Metal chain, necklace and bracelet Colorful wristband Skinny Jeans (preferrably shiny/glossy and dark) Rubber shoes (at least 2-colored)
Which I guess is alright, but one fashion style I've really been much more intrigued by (which I can barely find any picture evidence of) is the kind worn by the boy second from the left in the bottom row of this picture:

And all of the guys in this picture, ignore the vile sentiment expressed in the caption:

It's Tupac-meets-football-socks, and the closest I've seen any skinny-jeansers come to actual leggings, which is surely the next step.

Now please bring on the "self-branding means they're all capitalist stooges" critiques.

1 comment:

w&w said...

Ha! Nice one. This is some research gold from my perspective. Thanks, Birdseed (and for the trackback también).

A pretty interesting permutation to be sure. I can see why the seeming cut-n-paste acts of global skinnyjeans youth culture looks like zombie capitalism to some, but I tend to find that critique a little shortsighted myself.